Search Results


Mercedes-Benz India implements ‘Retail of the Future’ in India; ushers in customer-centric ‘direct to customer’ sales model

Mercedes-Benz the country’s largest luxury carmaker, today implemented the futuristic and highly customer-centric ‘Retail of the Future’ (ROTF) business model, ushering in a fundamental transition in the luxury retail landscape in India. This ‘direct to customer’ model which was first announced in June 2021, was launched after the successful beta testing phase, by Martin   Schwenk, Managing Director &&nbs...